So you’ve got a blog, it’s full of great content, but not many people are seeing it? Or perhaps you have an established blog but your page views have plateaued? I have found myself in both of these situations, more recently I’ve been working on increasing my blog traffic above the plateau. This post will take you through some quick actionable tips to boost your traffic and increase your page views today. There are things to work on for more long term traffic, which I will be covering in another post, but for now, these will give you an increase in your stats. I’ve also included a free blogging checklist for after you hit publish, which will help you remember all those things we need to do. Scroll down to grab your checklist!
1 – Can I Share Your Post?
Share buttons – do you have them? You’ve written a great post and I’d like to share it but I can’t find an easy way to share it. Make sure there are share buttons clearly visible on your blog. Put them at the beginning of the post, and at the end, and you can also get buttons that travel down when the user scrolls. The buttons that came with my theme were small and came too far down so I added two plugins, Addtoany and Social warfare. Social warfare has a basic and a paid version, I use the free version and it’s all I need. Whichever one you choose, make sure that when it shares to twitter, it includes your @ username so that you get notified when someone shares it (and you can retweet it and thank them).
Quick action: add sharing buttons and include your twitter handle/ add sharing buttons to top of posts.
2 – Stumbleupon
Are you sharing to Stumbleupon? It can be great for some quick views, and if it gets picked up and shared you’ll do well from it. Create an account if you don’t have one, and stumble through some others content mixed in with your own. That’s it! Make sure it’s an evergreen post and not a giveaway post.
Quick action: register with Stumbleupon if not already and stumble 5 of your popular posts along with other people’s pages you like.
3 – Subheadings
Are you using subheadings in your post? These are headings within your post that use h2 size, and Google recognised them when they index your site. If they relate well to the content, it helps your blog get seen. Go to where it says paragraph and change it to h2.
Quick action: add in subheadings to two of your most popular post to improve SEO.
4 – Comment on other blogs
I’m not talking about joining linkups and commenting on your friend’s blog, this is strategic commenting. You want to find a successful established blog in the same niche as you with lots of followers, and comment on their post. Include your blog name and link. In the name box, put your first name and then blog name like this: ‘Jenny | Midwife and Life’ if you have that option. This will help in two ways – firstly, brands and PRs may be reading the comments, particularly if it’s on a sponsored post and they are often looking for more bloggers to work with, and secondly it shows other people who you are. If the blogger is using comment luv then it counts towards your DA.
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Quick action: find two authority blogs to comment on and leave meaningful comments.
Your about me page should be focused firstly on your blog – who does it serve, who’s your target audience? What problems and issues to you solve? Include your popular posts and any current special offers. If you have a Facebook group or Instagram community then put it here. Your about me page is viewed a lot. If you have a static home page, add them here too. I have my popular posts in my sidebar too. Some people have a slider widget at the top of the homepage with their recent or popular posts.
Quick action: add your popular posts to your about me page and/or sidebar.
6 – Internal links to boost traffic
Add your links to your blog posts. When you talk about related content, link back to that other post you have. This helps you with SEO and also helps the reader discover more content. If you have a lot of content and haven’t done it, there’s a plugin called SEO Internal Links that will automatically link previous posts from a certain keyword that you choose. Put in related posts at the end of your post too. This can usually be added within your theme or by adding a related posts plugin.
Quick action: add the plugins you need and make sure you have internal links and related posts.
7 – A Clear Site
Make sure your website is clear, has a white background and clear to read text that’s big enough.
Action: Change background or text to improve readability.
8 – Is your site slowing down?
Large image sizes and slow plugins can affect the loading time and readers may get fed up and leave if it’s too slow. Add a caching plugin and an image compressor like tiny png or WP smush.
Quick action: test your site speed by checking it on Google’s site speed checker. If it needs some work try adding a caching and image compressor plugin.
9 – Networking
Be active in the blogging Facebook groups, comment on other blogs and interact on Twitter. You’ll soon see recurring names and build up relationships. If you attend events you’ll meet up with similar bloggers and form friendships. When you can chat face to face with someone else who ‘gets’ the blogging world it’s amazing! Nurture those friendships, I’ve has so many opportunities from blogging friends and have passed them on too. Knowledge swapping is key.
Quick action: strike up or join a conversation on Twitter or Facebook with a blogger’s name you recognise with a blog of a similar age and niche to you.
10 – Join Sharing Threads
There are loads of groups on Facebook that offer daily sharing threads in your niche, or more general ones if you like. They can range from sharing your post, viewing your site, leaving comments or retweeting a tweet. Taking part in one or two daily can really boost your traffic but they can be time consuming. Some groups are purely for the sharing threads, others are more support but have different theme days, like my group Parent Blogs. My favourite groups for just sharing threads are Bloggers Helping Each Other and Awesome Bloggers.
Quick action: join two new groups and make a note of the promo days/ threads you’re interested in. Take part in one or two and see how it affects your traffic.
I hope these quick tips give you a little boost in traffic, I’ll be posting more blogging tips soon so stay in touch. Are you a member of my blogging Facebook group yet? I’m always around to answer questions and it’s really friendly. Join here.
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