I wrote a blogging goals post last January and it’s time to look over it and see where I’m at. This year I’m splitting the year into quarters, as having a shorter time period to set and achieve goals works better. I’m also going to aim high, and then if I don’t quite reach it, I’ll still have achieved a hell of a lot. That’s the theory anyway. So let’s look at my goals from last year:
Consistently get 10000 pageviews per month – I managed to get this consistently from October onwards, with last month seeing just over 20000! This has made me want to up my game this year. Old posts seem to have climbed up the search rankings, and upping my Pinterest game has really helped.
Reach at least 10000 combined social media following – I hit this number again around September time, my current combined social media following is around 13000, with Twitter holding the largest share, closely followed by Instagram, then Pinterest, Facebook, LinkedIn, YouTube, Bloglovin and Google+.
Gain Sponsorhip to at least one blogging conference – I didn’t manage this, despite trying hard. I’m not too fussed this year, if someone offers me it then I will go, but I’m not going to pitch for it (I reserve the right to change my mind when I get FOMO).
Have a more organised writing and posting schedule – Hmmm, I’ll let you know when that happens! I have just downloaded the Editorial Calendar plugin, which I’m really impressed by, and I’m learning to take on less, so who knows. I have steadied into posting pretty much daily Mon-Fri and then I have weekends off, unless I’m inspired or have a particular deadline.
Reach out to work with more brands – I find that most brands find me these days, I do apply for some opportunities and reviews, but I tend to do more sponsored posts now than reviews. I think I did manage this last year, I pitched to several brands I wanted to work with, and got some reviews out of that.
Be more consistent – Again, this goes with a more organised writing schedule. I am without niche really, I’m parenting and lifestyle which is all encompassing. I’ve written about a great variety of things, from laundry to fashion, health, midwifery and loads more. I like the freedom.
Get the hang of YouTube – I’ve done quite a few videos on YouTube now, from reviews, to vlogs and a day in the life. I attempted Vlogmas and managed about half of it. I like the process, but I prefer blogging, and it’s hard to do both consistently. I’m nearly at 500 subscribers though, and one of my unboxing videos keeps getting views and is currently at around 13000 views! I’ll keep adding to it sporadically. I’m part of the Channel Mum network and the mumsnet vloggers network.
Post more vlogs – See above.
Submit and feature on the Huffington Post – Success! I am a Huffington Post contributor. I’ve posted only a handful of times, because apart from the backlink to my site, there isn’t a whole lot in it for me. I’ve just signed up to be part of their vlogging network too which sounds interesting.
Launch my online antenatal course – this was a hard journey and lesson. I spent a lot of time recording videos, producing content, but my videos were full of umms and aaahs, and when I edited them they seemed stilted. I felt they didn’t look professional enough. As with everything, time became a factor, and without earning any money, I couldn’t afford to keep ‘playing’ at it and I had to bite the bullet and go back to working shifts for a time to get myself back on track. I have since refocused my ideas and goals. This year I plan to launch my first course as a free one, entitled ‘Breastfeeding Preparation for Success,’ then I will follow that with a more intensive birth preparation course, once I have feedback that I will charge for. I also aim to offer parenting courses online.
Publish at least one ebook – again an epic fail. I finished writing my series about my struggles with Tay-Sachs Disease, and that’s what I plan on turning into my first ebook. It always seems to get shoved down to the bottom of my list because I have other paid work I need to get done. I’m going to allow some time in each working day (I get 3 official working days per week unless I have other commitments).
Design and produce my pregnancy planner plus pregnancy planner inserts – I’d forgotten about this one! That’s why I think it’s important to have shorter goal terms and review them more frequently. I still think this is a great idea, although it has been done, I would like to produce my own with little reminders in it from a midwive’s persepective. I can also tie it in with my online courses.
Participate in 3 link-ups per week – I don’t do this at the moment, in fact I rarely participate in them now, it’s another thing that takes up time, plus once you link up, you then have to comment and read at least one other blog and it’s so time consuming for little benefit. I only link up now when I really want to.
Launch my own link up Show and Tell – I did launch this, but it didn’t go very well and I found it too much to add on. I then launched one with a co-host to make it easier, my Stickyfingers linky every other Wednesday. We’re lucky if we get one person linking, it’s a hard sell and again, there doesn’t seem to be much benefit. I launched my own monthly Blog School linky which is easier to maintain as it’s only once a month. I will continue with that one as it doesn’t take much effort to do.
Get to 500 blog subscribers – this is hard to quantify, I have about 250 that follow via wordpress, and a further 159 email subscribers. I’d love to get them all as email subscribers though. Any ideas?
Get a payout from Google Adsense – I’ve just managed this, it’s taken a year to get to the £60 payout threshold! So anyone thinking adsense makes you rich, unless you get loads of views or are a true niche site (I’m talking baked potato recipes with cheese only) then it’s hard going.
Submit and feature on Scary Mommy – They used to pay $100 per post but I think they get so many submissions they now don’t pay. I kept looking but they weren’t accepting submissions, then they changed to not paying so I’ve given up on that one!
So now I’ve had a look back at last year, I’m changing the way I look at and work towards my goals. I’m making them SMART –
S = Specific
M = Measurable
A = Achievable
R = Realistic
T = Timely
This way of setting goals is proven to make them more attainable. I’ve applied this to my new set of goals, and I intend to review them as I go along, and work out ways to make them happen, and then make some more at the end of March for the new quarter.
here are my first quarter (Jan-March) goals:
- Reach 30000 monthly pageviews
- Reach 20000 combined social media following
- Market research my Breastfeeding preparation course
- Write and launch my Breastfeeding Preparation for Success Free Ecourse
- Publish my ebook for Amy’s Story
- Make a start on designing a pregnancy planner
- Increase my blog subscribers/ email signups to 600 total
- Get a second payout from Google Adsense
- Work more for no-follow links
- Work as an Extra more
- Get a paid vlog/youtube video
I think that’s enough to be getting on with, any more and I’ll be over stretching myself. I started work as a film extra late last year and I really enjoyed it. I’m down for another job in a couple of weeks and I’ve just registered with another agency, so I hope to do more this year. What are your goals for the year or the next 90 days? Let me know in the comments below, I’d love to hear from you. They can be big or small.
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