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A cookie is a small file of letters and numbers that is put on your computer if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
The cookies we use are “analytical” cookies. They allow us to recognise, track and count data, anonymously, such as the number of visitors and to see how visitors move around the site when they are using it via third-party applications such as Google Analytics.
Google Analytics is a site which allows us to see how well this website is performing in terms of audience. It gives us information on how many people have visited this site, how many of those people are coming back, and where they are in the world. This information assists us to continue to create content that is relevant to the people reading it. This also helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily. We also use social media sharing buttons which may store cookies on your device.
To learn more about cookies, please visit All About Cookies, a free cookie resource.
Alternatively, you can disable cookies on your browser as follows:
- To disable cookies in Chrome, click the 3 dots at the top right of your browser (just under the close screen ‘x’). This will open a menu where you should choose ‘settings’. The settings will open in a new window. Scroll to the bottom of the page and click ‘Advanced’. In the ‘privacy and security’ section, find the option for ‘content settings’. Here you can turn on or off several features. Cookies is usually the first option.
- To disable cookies in Internet explorer, click the 3 dots at the top right of the screen (just under the close screen ‘x’). This will open a sidebar menu where you should choose ‘settings’. Click ‘view advanced settings’ and scroll down to the ‘privacy and services’ section. Within that section you can choose to block all cookies, block only third-party cookies, or don’t block cookies.
What is a cookie?
A cookie is a very simple text file that gets downloaded onto your PC when you visit a website. They generally contain two bits of information: a site name and a unique user ID. Once the cookie is on your computer, the site “knows” that you have been there before and can then use that knowledge to tailor the experience that you have. The vast majority of commercial websites — be they major online publishers, banks or e-commerce sites — will use them.
What are they used for?
Cookies are used for many different functions including auto-filling forms, counting visitors, storing shopping basket items, personalising content, targeting advertising, recording user preferences and for authentication and security.
So what is an ‘essential’ cookie?
The wording in the directive is broad, but the regulations specify that if cookies are necessary for carrying out or facilitating the transmission of a communication or is “strictly necessary” for providing an “information society service” requested by the user. Cookies likely to be deemed essential are those used for the shopping basket and checkout, those that provide security for online banking services and those that help ensure that your page loads quickly by distributing the workload.
What is a non-essential cookie?
Any cookies used for analytical purposes to count the number of visitors to a website, any cookies used by first-party or third-party advertisers, including affiliates, and cookies used to recognise the user when they return to a website so they receive a tailored greeting or optimised landing page. These are the cookies being targeted by the new EU legislation, and are the ones you can opt out of by clicking the “Disable third-party, non-functional cookies” option in the cookie notice at the bottom of this website.
As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, the browser you used to visit our site (such as Chrome, Safari, Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site. No other information is collect via cookies other than those outlined already.
What happens when I visit another website from your website?
Please ensure when visiting another website through any links on Midwife and Life that you agree to their cookies. Midwife and Life is not responsible for cookies on other websites other than their own.
Information adapted from Wired.co.uk