When you’re running a blog, we all know that the most important thing is, of course, content. The content that you’re producing is by far and away the biggest and most significant part of any blog. However, that doesn’t mean that it’s the only thing that’s important. There are a lot of blogs which produce amazing, relatable, and engaging content and yet still find themselves without that much traffic or with readers who simply aren’t that engaged. Why? It’s because they aren’t focusing on the other elements that really make a blog work. Your content might be important, but without the other elements, you’re never going to make the most of your blog. I’m not the best writer out there, but I know how to keep things ticking over. Here are some of the things that you should be putting your energy into if you really want your blog to take off.
You should never forget that the blog posts themselves that you’re posting don’t’ exist in a vacuum. They exist as a part of your blog as a whole, and the way that your blog is laid out makes a huge amount of difference to how people engage with it. For one thing, your blog needs to be pleasant to look at. Make sure that you’re using colour schemes that people will enjoy and that actually fit with the tone of your blog. A blog about your life as a parent probably won’t fit with a dark red and black colour scheme! Steer clear of coloured backgrounds and hard to read fonts. Not only that but you should make sure that people can find their way around your blog as easily as possible. Have a clear menu and navigation bar. Make previous posts easy to find with a related posts section and have a search bar so that people can find specific posts and topics as easily as possible.
As the old saying goes, a picture paints a thousand words. If you’re presenting readers of your blog with huge walls of text, then it’s going to take much for them to get bored. Even if the content itself is dynamic and engaging, simply being faced with a sheer wall of text can often be enough to make some people click away from your blog entirely. By using images, you can add a great deal of visual interest to your posts as well as giving customers a clear idea of what the post is about. If you’re looking for general images, then you should check out places like EyeEm, who can provide high-quality stock images for just about any style of blog. There’s lots of places to get free stock images too, like Pixabay, Unsplash and Kaboompics, my top 3. Of course, if your blog is more personal, then it’s worth investing in a decent camera and learning how to use it. My camera is a canon G7X (which I got a good price for on eBay) and I love the way I can use it to take quality pictures of me, my family and products I review. I use it for vlogging too. That way you can present images of your own life in the most appealing way possible. A good phone camera will do fine, especially when you’re just starting out, just make sure your images are clear, the background is decluttered and it’s relevant to the piece you’re writing.
Sharing and promoting
As I said before, your blog posts don’t exist in a vacuum. Yes some people may find it and share your posts if they want to, but you have to get them there. It’s important to give your readers the chance to share your posts on their social media profiles. Not only does that make people feel more engaged with your blog, but it also acts as some fantastic free marketing for it as well. Word-of-mouth is one of the most effective ways of getting a blog out there and the social media age has made that easier than ever before. After you hit publish you can’t sit back and relax. Sign up to all the social media platforms you know and use your blog name. Share your posts to all of these, sometimes more than once. Get involved in Facebook blogging groups and groups in your niche, share your content when appropriate. Keep promoting your old content too.
Disclosure: collaborative post. Contains affiliate links
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