New Data Reveals Broadband Is More Important Than Sex

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Is this real? Actually, yes it is. In a recent survey conducted in eight European countries, Virgin Media owned Liberty Global examined the value consumers place on their home connectivity. Broadband scored higher than sex, holidays, favourite channels, and chocolate.

What does this tell us about the price we pay for broadband? Keep reading, but relax; giving up sex for broadband is not entirely necessary.


The aggressively competitive UK market, where rock bottom discounts rule, is a good enough reason to compare broadband offerings as well as bundles and discounts on a regular basis. Unlike in the US where competition between broadband providers is limited, rock bottom discounts rule the aggressively competitive UK market. This is a good enough reason to compare broadband offerings as well as bundles and discounts on a regular basis. Even though consumers in the UK are highly sensitive to price changes, many do not take the time to compare prices on broadband, which is a huge mistake.

It is easier than ever to compare providers, bundles, and prices with online tools on sites like Switching providers is fast and easy, most of the time it does not even involve any visits by or contact with the provider, either old or new.

What Is Important?

Consumers in the survey also listed the prevailing factors that were of value to them, which included coverage, quality, and innovation.

This highlights the fact that comparing broadband prices and switching to get the best rates are just part of the process for consumers. The experience of using the service also matters, and providers have taken note.

Many providers offer bundle deals, putting together a package to attract consumer interest that includes premium television channels, additional services, and a one-contract, single provider convenience that many cannot pass up.

Some providers have even gone the extra mile and gotten rid of download allowance limits, so consumers can download to their hearts content without worrying about added fees.

Standard, Mobile or Fibre?

It is important to know which type of broadband is best for your household, using a comparison tool will not only show you plan prices, but what the best available services is in your postcode as well. Before you shop, read on for a quick tutorial on the different types of broadband and, more importantly, the speed they are rated to achieve.

Think about the size of your household and how you use the internet. Are you and the kids constantly streaming video, games, or both? You may need a larger service than you have now, so be sure to get the right one.

Standard broadband, also called ADSL, is the slowest at 10 to 11 Mbps (megabytes per second), but perfect for low-use households that just want email and web browsing.

For large, multi-user households that do a lot of streaming, downloading, or other tasks that take up a lot of bandwidth, fibre optic broadband is available with speeds up to 35 to 36 mbps as well as another tier of ultra fast that averages between 62 and 67 Mbps.

Cable broadband is capable of reaching speeds up to 362 Mbps, but be aware that it is slightly more complicated to switch to this type. Mobile broadband is not cost effective for static applications such as your home, but is a great choice for portability if you live on a boat or in a caravan.

Broadband has become an essential in most homes

Your home’s broadband quality and speed are up there on the list of must-haves, we get it. Make sure you are getting the best deal possible by comparing the available bundles. Comparison shop often, as new deals come on the market all the time. Don’t worry; we won’t ask you to give up sex or chocolate to comparison shop.

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March 22, 2019
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